Branding Development, Design Development, Web Development and Marketing Ideas for Small BusinessBlog for Branding, Design & Web Development Firm - ThinkWebPower
We are excited to have the opportunity to share our thoughts and successes with you. We plan to keep you informed of newer trends, helpful or innovative advice and sneak peaks at our current projects, as well as many other exciting tid bits to help you understand what it takes to market and better position your company / brand.
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What does a Logo Mean?As a designer I need to absorb various bits of information and then distill it into its purest and simplest form – a meaningful idea.
The best logo identities stand for something: a big idea, a strategic position, a defined set of values, a voice that stands apart. They are the cornerstone of a company. As a designer I need to absorb various bits of information and then distill it into its purest and simplest form – a meaningful idea. Meaning emerges through communication of that idea or symbol. The company needs to seize every opportunity to share the larger meaning as a way of building the culture and the brand.
Does Your Logo Reflect Your Business?Your logo is one of the most important pieces of your brand.
Where would Apple or Lilly be today if they compromised their Logo/Brand images? Your Logo/Brand is the face your market identifies you with. Your business prospers with a higher level of respect and professionalism with the proper brand/logo imaging. Your logo is one of the most important pieces of your brand and how the public perceives who you are, what you offer and why. Business grows through brand recognition and the assurance that you are a stable company that is reliable and competent. Often time businesses purchase the best equipment, the best furniture...etc with more care and higher budgets than their brand image. And more often than not the brand identity is the last consideration on the agenda. The brand image should be one of the first things taken into consideration and your brand Image WILL make you money, the carpet won't -its a pure expense.... Where would Apple or Lilly be today if they compromised their Logo/Brand images? Best Regards Umberto www.thinkwebpower.com
A Logo gives your company credibility.Logos/brands are messengers of trust.
We live at a time when we are constantly bombarded by brands. They reveal themselves in every aspect of our personal and professional spaces. Brands always compete with each other within their own business category, and at some level compete with all other brands for our attention, our loyalty, and our spending money. When designing a logo I need to create a brandmark, a unique symbol that is differentiated, has the power to communicate within a split second, and in many cases reproduced smaller than a blueberry. Logos/brands are messengers of trust. Consumers depend on trademarks to be constant, and are reassured by what they represent in an always changing world. Best Regards Umberto www.thinkwebpower.com
Why does Logo Identity Work?As a logo designer I need to understand how individuals recognize and interpret visual content.
Brand awareness and recognition are facilitated by a visual identity that is easy to remember and immediately recognizable. A logo will trigger certain perceptions and unlocks what we associate with that brand. A logo through repeated exposure becomes so recognizable that companies such as Apple, Nike, Target and Merrill Lynch, have actually dropped the logotype from their corporate signatures in national advertising. As a logo designer I need to understand how individuals recognize and interpret visual content. We remember shape first. Visual images can be recalled and recognized directly while words have to be decoded into meaning. Color is second in the sequence. Color can trigger an emotion and evoke a brand association - when you see a brown truck out of the corner of your eye you can almost guarantee its a UPS truck. Distinctive colors need to be chosen carefully not only to build brand awareness but to express differentiation. The third in sequence behind shape and color is content, as your brains takes more time to process language. So next time you look at a unique logo think about the 3 areas mentioned above to determine how well they have been interpreted. Best Regards Umberto www.thinkwebpower.com