Branding Development, Design Development, Web Development and Marketing Ideas for Small BusinessBlog for Branding, Design & Web Development Firm - ThinkWebPower
We are excited to have the opportunity to share our thoughts and successes with you. We plan to keep you informed of newer trends, helpful or innovative advice and sneak peaks at our current projects, as well as many other exciting tid bits to help you understand what it takes to market and better position your company / brand.
If at anytime you have thoughts or suggestions for a video, article or random thought don't hesitate to shoot us an email. Thank you for coming and stay tuned.Best Regards,
POWERFUL ADVERTISING"Unfortunately, many advertising firms do not put this simple concept into practice."
To create effective advertising, you must understand that the #1 purpose of advertising is to explain how a product (or service) solves a specific problem better than any other solution so customers want to buy your product/service instead of a competing product/service. Unfortunately, many advertising firms do not put this simple concept into practice. Some firms prefer advertising that is meant more for entertainment and does little to show the true benefits behind the product/service being advertised. That is why so much advertising fails to increase sales for the product/service being sold and is a negative return on investment. An effective advertising method is to put yourself in your customer's shoes, "why would I buy this product/service? What's in it for me? What major benefit are there? Why is this product/service a good value?" Best Regards, Umberto M. http://www.thinkwebpower.com
Website Development Using KISS (keep it simple stupid).The job of your website is to SELL.
1: Keep your website simple and focus on selling. Do not add flash and talking characters and all that useless distractions unless it is absolutely essential to increasing leads and sales AND you can prove they increase your leads and sales. 2. The job of your website is to SELL. It is a sales and marketing tool and the purpose of your website is to generate leads and sales. Therefore, the text on your website must focus on selling the benefits of your product or service and persuade people to buy from you. Do NOT have your secretary write your text and do not have your website programmer write your text. Hire a professional copywriter. Remember your website as a marketing tool. 3. Your Google advertising campaign needs to be niche focused so you attract the right type of people to your website--people who are highly interested in buying what you sell, and buying now. Best Regards Umberto www.thinkwebpower.com
Image and perception help drive brand value.The power of the symbol can trigger recall and arouse emotion.
Since the beginning of time, man has had the need to communicate. Who am I? Who needs to know? Why do they need to know? How will they find out? The power of the symbol can trigger recall and arouse emotion. Whether a logo is on the face of a building or on the screen of a cell phone, the future demands that business leverage the power of perception. Your logo is one of the most important pieces of your brand. It's how the public perceives who you are, what you offer and why. Where would Apple or Lilly be today if they compromised on their logo/brand perception? Clearly not where they are today. Image and perception help drive value; without an image there is no perception and Perception is Reality. Best Regards Umberto www.thinkwebpower.com
Regardless of economic times and growth of Internet, it is believed that advertising through print media brings a definite competitive advantage.That is why it is often stated that consistent advertising ensures a cumulative effect.
Over a period of years, magazines create a vast pool of loyal readers who feel safe in its very credible environment. The interactive element may be less when you compare it with the aggressive online advertising. But the key factor is credibility that print media continues to reign over. It explains why magazines are known as potential promotional vehicles. It adds improved quality branding that adds great value to your range of products. Another advantage is that ads have a high reach prospective. This is because magazines get passed from family to friends to customers to colleagues and so on. So maximum visibility is again reiterated through magazine advertising. That is why it is stated often that consistent advertising ensures a cumulative effect. The more familiar buyers are with your brand, the more likely they would buy it. That is why print media advertising will never be out of fashion. Best Regards Umberto www.thinkwebpower.com